Design for the recipient’s screen
The examples below are illustrative creative, not customer messages or Ananasi product screenshots. Use large type and a clear purpose. Keep the event time, destination, sender identity, and opt-out instruction in text so the information survives a missing image.
A preflight checklist for the exact creative
Use the actual provider’s supported MIME types and size requirements. Check the approved destination, preview the image at phone width, and retain the exact file and text version.
- The text still explains the action without the image.
- The important text is readable without zooming.
- The file fits the actual sender/provider configuration.
- The destination is correct and the campaign approves the final version.
- Controlled tests use authorized destinations and inspect the actual result.
Local inspection and transport are different checks
The media checker runs on your device and checks selected file properties against your configured assumptions. It does not upload the file, simulate carrier transcoding, certify content acceptability, or prove handset display. A successful local check leaves the real provider and controlled test checks to complete.
Two messages. Two ways to communicate.
Illustrative creative for a fictional campaign. Essential information remains in the text; these are not sent messages or software screenshots.
Event information
The image draws attention; the text carries the venue and time.
Compare the text-only SMS
Meadowbrook Council Committee: Join our neighborhood conversation at the community hall, 6 PM. Reply STOP to opt out.
The purpose, identity, and opt-out instruction remain available without an image.
Campaign introduction
A simple identity card reinforces a short introduction without crowding the image.
Compare the text-only SMS
Meadowbrook Council Committee: We are listening to neighborhood priorities. Reply with a question for the team. Reply STOP to opt out.
The purpose, identity, and opt-out instruction remain available without an image.
Explore this topic
Choose the specific decision you need to work through.
- Images for campaign MMS
- Video preparation for MMS
- Animated GIF tradeoffs
- Compressing media deliberately
- Media size is configuration-specific
- Choosing a supported media format
- Checking handset experience
- Accessible campaign creative
- Multilingual production checks
- An MMS preflight checklist
- SMS and MMS serve different tasks
