mms · Campaign guide

Political MMS Compression

Compression should reduce payload weight while preserving legibility and meaning. Repeatedly exporting an already compressed file can erode text and edges.

Compressing media deliberately

Keep a high-quality source and produce delivery variants from it. File format, dimensions, and quality settings affect different aspects of the result.

Putting the guide into practice

Create a named export version, compare it at actual phone size, inspect important words and faces, and record the settings used for the approved file.

  • Original source
  • Export settings
  • Phone preview
  • Approved variant

Limits and review decisions

Do not approve an export only because it falls below a size threshold. A small unreadable file still fails the communications task.

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