Accessible campaign creative
Use clear text, sufficient contrast, concise wording, and descriptive links. If a clip contains speech, prepare captions and a text summary through the supported creative workflow.
Putting the guide into practice
Review the message without its media, then review the media at small size. Confirm that the campaign identity, logistics, and next action remain understandable.
- Text equivalent
- Contrast
- Captioning
- Descriptive destination
Limits and review decisions
Do not assume an MMS attachment supplies website-style alt text to every messaging app. Put essential meaning in the accompanying text or accessible linked destination.