mms · Campaign guide

Video for Political MMS

Video should be prepared against the actual messaging program's limits. A file that plays locally may be compressed, changed, or unsupported along the delivery path.

Video preparation for MMS

Duration, codec, dimensions, MIME type, and file size are separate properties. The provider's supported format list should guide the export rather than an assumption about every smartphone.

Putting the guide into practice

Keep the key message concise, include captions in the creative where appropriate, and test the exported file on representative devices. Keep a useful text and link alternative.

  • Codec
  • Duration
  • Captions
  • Provider limits
  • Alternative link

Limits and review decisions

Do not advertise a universal MMS video limit. The checker does not inspect every codec or verify carrier transcoding.

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