mms · Campaign guide

Multilingual SMS and MMS Production

Multilingual messaging needs review of meaning, typography, encoding, links, and reply coverage. Translation can change both the length and the operational needs of a message.

Multilingual production checks

Separate the source text, approved translation, language preference, and contact permission. Avoid treating language preference as proof of election eligibility or identity.

Putting the guide into practice

Have a qualified reviewer approve the translation, calculate its actual encoded segments, and test the final font and media. Provide a response path that can handle the language offered.

  • Translation review
  • Encoding
  • Font coverage
  • Reply staffing

Limits and review decisions

Do not advertise multilingual replies if no trained coverage exists. Unicode segment counts can differ materially from the source-language draft.

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