Toll-free capacity planning
List size, segment count, retries, queue age, and time-sensitive expiration all contribute to launch planning. The relevant limit may be different for media and text.
Putting the guide into practice
Calculate the useful send window and ask the provider to identify the bottleneck. Plan an alert when queued messages would arrive after the event or deadline.
- Expected traffic
- Segments
- Queue age
- Expiry boundary
Limits and review decisions
A higher configured rate does not establish better engagement. Keep speed and recipient outcomes separate in campaign reporting.