toll free · Campaign guide

Toll-Free SMS and MMS

Toll-free SMS and MMS support must be confirmed for the intended provider configuration. The campaign should know what recipients can send back and where replies appear.

Toll-free formats and replies

File support, media limits, and response routing may differ between programs. Essential event information should remain understandable in text.

Putting the guide into practice

Test text, approved media, ordinary questions, and opt-out handling with synthetic cases in a controlled environment before any live campaign send.

  • Text test
  • Media test
  • Reply test
  • Opt-out test

Limits and review decisions

Do not promise that every device will display the same image or video. Preserve readable text and a verified destination link.

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