Vanity and random short codes
Memorability is a communications consideration, not a substitute for a clear campaign identity. Availability and cost should be checked when the proposal is prepared.
Putting the guide into practice
Compare the exact proposed codes, lease terms, setup costs, and launch dependencies. Test how a reader would distinguish the sender from the campaign name in the message.
- Available code
- Written cost
- Recognition plan
- Alternative sender
Limits and review decisions
Do not assume a desired sequence is available or approved. Keep the campaign launch plan usable if the preferred code cannot be secured.