short codes · Campaign guide

Short Codes vs. 10DLC for Political Campaigns

Short code and 10DLC proposals should be compared using the same campaign assumptions. The sender length alone does not answer the buying question.

Short codes and 10DLC compared

10DLC uses a ten-digit number; short codes use five or six digits. Provider approval, usable capacity, cost, and operational control determine the practical fit.

Putting the guide into practice

Build a comparison covering desired launch, recurring costs, expected segments, media, replies, and end-of-campaign handling. Ask each provider to state which limits apply.

  • Launch dependencies
  • Cost model
  • Capacity
  • Replies
  • Exit process

Limits and review decisions

Avoid claiming one sender category always outperforms another. Evaluate the actual offers and test conditions rather than industry shorthand.

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