Short code launch sequencing
Some work can proceed in parallel: finalizing creative and preparing response coverage need not wait for every registration step. A send still depends on all required approvals.
Putting the guide into practice
Create a launch map with dependencies and owners. Reserve a preflight window after sender activation and before committing the campaign's audience to a send.
- Lease ready
- Program review
- Activation
- Preflight
- Staff coverage
Limits and review decisions
Do not advertise a universal short code approval interval. Use a provider's dated estimate with its assumptions and contingency plan.