Dedicated sender responsibility
Separate the lease holder, service provider, approved program, and campaign operator. Those relationships matter when the program ends or the campaign changes vendors.
Putting the guide into practice
Ask who can renew, cancel, change program details, and export records. Maintain a campaign-owned schedule for each responsibility.
- Lease agreement
- Renewal owner
- Cancellation terms
- Record access
Limits and review decisions
Do not describe a leased sender as permanently owned by the campaign. Confirm the agreement's actual rights and termination process.