short codes · Campaign guide

Political Short Code Costs

Short code budgeting should distinguish leasing, setup, recurring program charges, messages, and media. The campaign needs the total cost over its intended operating period.

Short code budgeting

A per-message rate can conceal important fixed costs. Compare alternatives over the same list size, number of sends, segment assumptions, and program duration.

Putting the guide into practice

Request a written breakdown and model several volume cases. Include the cost of keeping the sender active after the election if replies or records remain necessary.

  • Lease period
  • Fixed costs
  • Usage estimate
  • Exit costs

Limits and review decisions

Do not extrapolate a sample rate into a commercial offer. A full quote should identify exclusions, taxes, renewal terms, and cancellation obligations.

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