delivery · Campaign guide

Campaign Send Preflight Testing

Preflight testing checks whether the approved sender, content, media, links, and response process behave as intended under controlled conditions.

A controlled send preflight

Use synthetic data and explicitly authorized test destinations. Do not test a real voter list or contact real people without campaign authorization.

Putting the guide into practice

Test the final draft, supported devices, link destination, reply handling, opt-out propagation, scheduling, and report definitions. Record observed results and limits.

  • Final creative
  • Authorized test
  • Reply flow
  • Opt-out
  • Evidence

Limits and review decisions

A small successful preflight does not guarantee every carrier or device outcome at scale. It provides evidence for the tested conditions.

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