delivery · Campaign guide

SMS and MMS Message Lifecycle

A campaign update moves through preparation, provider acceptance, queue processing, sending, and any subsequent delivery outcome available for that channel.

The message lifecycle

Status vocabulary varies by provider. Preserve the original event and map it to the campaign report with a documented definition rather than changing labels informally.

Putting the guide into practice

Create a timeline keyed by a stable message reference. Record the latest status and retain earlier events so out-of-order callbacks can be reconciled.

  • Request reference
  • Initial status
  • Status events
  • Final classification

Limits and review decisions

The initial accepted state can mean the provider has the request, not that the handset has received it. Report the boundary precisely.

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