Campaign links and destination trust
Use stable campaign-controlled destinations where possible. Link appearance, transport security, destination content, and measurement are separate checks.
Putting the guide into practice
Open the destination on mobile, confirm its certificate and final URL, test its form or event information, and retain the approved link with the message version.
- Final URL
- Mobile behavior
- Security
- Content freshness
Limits and review decisions
Do not use opaque redirects to hide a destination or make unsupported delivery claims. A trusted-looking link can still point to stale or incorrect content.