delivery · Campaign guide

Invalid and Disconnected Numbers

A correctly formatted phone number is not proof it is active, mobile-capable, or associated with the intended recipient. Validation should distinguish these questions.

Number validity and delivery

Normalize country code and format without erasing the source value. Keep invalid, ambiguous, and unsupported records out of the approved send audience until resolved.

Putting the guide into practice

Use import validation and documented lookup results where available. Reconcile disconnected or wrong-recipient reports with suppression and provenance records.

  • Original value
  • Normalized number
  • Validation result
  • Suppression state

Limits and review decisions

Do not promise that list cleaning detects every bad destination. Delivery results and recipient feedback can reveal issues that preflight data missed.

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