Messaging incident response
Wrong content, wrong audience, unexpected duplicates, stale queues, and broken links are different incident types. Assign an incident owner and a campaign decision-maker.
Putting the guide into practice
Record the send reference, approved version, affected scope, timestamps, provider status, and actions taken. Verify the correction before resuming affected traffic.
- Pause scope
- Evidence
- Impact
- Correction
- Recovery check
Limits and review decisions
Do not erase logs while investigating or declare recovery because an interface shows no errors. Check the actual affected workflow.