Expiring time-sensitive messages
The campaign should define the content's useful-until time separately from its desired send time. The provider's cancellation boundary may occur earlier than delivery.
Putting the guide into practice
Put an expiry field in the send plan, confirm how the platform enforces it, and review whether a queued correction needs to replace the original update.
- Useful-until time
- Provider boundary
- Queue cancellation
- Correction plan
Limits and review decisions
Do not promise recall after a message has reached a network or device. Make cancellation and delivery boundaries clear to operators.