delivery · Campaign guide

Carrier Lookup for Campaign Texting

A lookup can provide line-type or carrier-related information according to its provider's data. It should not be described as proof of recipient identity or permission.

Carrier and line-type lookup limits

Numbers can be ported, and lookup results have freshness and coverage limits. Store the result date and source rather than treating a label as permanent.

Putting the guide into practice

Use lookup information to inform supported-channel planning and investigate errors. Keep the decision separate from consent evidence and campaign district matching.

  • Lookup source
  • Result date
  • Line type
  • Coverage caveat

Limits and review decisions

Do not treat a mobile line type as authorization to text. Confirm the campaign's permission and use requirements independently.

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