10dlc · Campaign guide

10DLC Brand vs. Campaign Registration

A registration brand represents an organization, while a messaging campaign record describes a use case. Neither term should be confused with the election campaign's political strategy.

Brand and messaging campaign records

One committee may have multiple operational messaging needs. The registry objects should reflect the provider's approved configuration rather than an internal spreadsheet label.

Putting the guide into practice

Maintain a cross-reference between committee identity, registry brand, messaging use case, sender number, provider account, and the campaign person responsible for each.

  • Committee
  • Brand record
  • Use case
  • Sender mapping

Limits and review decisions

Do not reuse another committee's identity because its number or website is familiar. Keep campaign data and authorization boundaries explicit.

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