Survey invitations and measurement
Explain what participation involves and avoid implying the sample represents the whole electorate. Response selection and missing data affect interpretation.
Putting the guide into practice
Test the questionnaire on mobile, verify its data collection notice, define completion, and assign staff to answer access or privacy questions.
- Working survey
- Privacy review
- Completion definition
- Support path
Limits and review decisions
Do not report raw clicks as survey responses or infer political preferences from someone who did not complete the questionnaire.