Recurring campaign updates
Keep a content calendar with an owner and a useful-until date. A recurring slot should not force publication of stale information.
Putting the guide into practice
Review the latest campaign update, verify linked pages, calculate the actual message segments, and reconcile revocations before preparing the audience.
- Frequency expectation
- Current facts
- Segment count
- Suppression
Limits and review decisions
Do not infer continuing permission from past delivery alone. A recurring program should preserve its signup scope and a clear way to leave.