Evaluating a messaging vendor
Compare the same audience, send volume, encoding, formats, schedule, response coverage, and reporting definitions across proposals.
Putting the guide into practice
Ask for a written responsibility map, program requirements, costs, support path, data handling, export access, and a controlled demonstration using synthetic records.
- Implemented scope
- Responsibilities
- Costs
- Data handling
- Evidence
Limits and review decisions
Do not accept an open-rate label or certification without its source and scope. Preserve unanswered questions as buying decisions rather than filling them with assumptions.