A sender selection checklist
Relevant questions include number control, verification dependencies, usable capacity, formats, replies, quote terms, renewal, and post-election handling.
Putting the guide into practice
Write the intended program and desired launch date, ask providers for the actual limits and requirements, and retain the campaign's documented choice.
- Control
- Dependencies
- Capacity
- Formats
- Costs
- Renewal
Limits and review decisions
Do not select a sender solely because its number looks familiar or an advertised maximum seems high. Operational fit and evidence matter.