Reviewing the exact message
Keep a version identifier and review the message at mobile size. A desktop preview can conceal truncation, dense text, or an unreadable attachment.
Putting the guide into practice
Check campaign identity, factual accuracy, event date and time zone, venue, destination URL, opt-out handling, segment count, media requirements, and authorized approver.
- Exact version
- Facts
- Links
- Encoding
- Attribution
- Approval
Limits and review decisions
Changing a URL or attachment after approval can materially change the message. Review the revised version before scheduling it.