Messaging terms in plain language
SMS is text messaging; MMS carries multimedia. A segment is an encoding-dependent SMS unit. A sender is the number or code displayed to the recipient. A delivery report describes transport evidence.
Putting the guide into practice
Use precise labels in campaign records: committee for the legal organization, messaging use case for program purpose, suppression for do-not-send status, and conversion for a defined completed action.
- SMS
- MMS
- Segment
- Sender
- Suppression
- Conversion
Limits and review decisions
Avoid calling delivery an open, a public contact record consent, or a campaign inquiry a registration approval. Similar-looking labels can represent different evidence.