Campaign identification in messages
Use the campaign's reviewed identity consistently across the message, landing page, registration packet, and reply workflow. Confirm jurisdiction-specific disclosure applicability separately.
Putting the guide into practice
Review the opening line, linked page, media creative, and any paid-for language together. Keep the text readable even when a media attachment is unavailable.
- Campaign label
- Committee attribution
- Landing page
- Media fallback
Limits and review decisions
A recognizable sender number does not replace legally required attribution. Avoid implying that an official government office sent a campaign solicitation.