Evaluating purchased contact data
Ask whether the seller can provide record-level collection evidence and restrictions. A general statement that a list is opted in may not explain consent to this campaign or this method.
Putting the guide into practice
Review sample records and documentation before importing. Record the seller, contract, collection context, freshness, and a process to remove records that cannot meet the campaign's requirements.
- Seller record
- Collection context
- Use restrictions
- Record-level evidence
Limits and review decisions
Do not send a test to real people to determine whether a purchased list is safe. Test import behavior with synthetic records and review the evidence independently.