Reviewing campaign attribution
Distinguish candidate committees, independent committees, and ballot-measure activity. A disclosure requirement for a broadcast, print ad, or website should not be applied to texts without checking its scope.
Putting the guide into practice
Give the reviewer the exact SMS text, MMS creative, linked destination, payer, committee, and election context. Record the official provision and conditions supporting the final wording.
- Payer
- Committee
- Jurisdiction
- Format
- Reviewed wording
Limits and review decisions
Do not invent a universal disclaimer or infer approval from another campaign's message. Preserve the actual review and use it only within its scope.