state executive · SMS and MMS

SMS and MMS for Lieutenant Governor Campaigns

A lieutenant governor campaign must first establish how the office is selected in the state: separate election, joint ticket, or another method.

Editorial civic architecture illustration; not a photograph of a particular government building.

Built around your lieutenant governor.

Campaign identity

Use the committee’s campaign identity; keep official government notices separate.

Jurisdiction and scope

Do not create a local electoral page for an appointed succession role. Where elected jointly, coordinate identity and approvals with the actual ticket and committee arrangement.

Replies and opt-outs

Assign response coverage and keep suppression records current.

SMS or MMS. The format your campaign needs.

SMS

Announcements, logistics, and questions.

Check message segments

MMS

Images, supported media, and creative review.

Prepare your media

Establish the actual Lieutenant Governor office

Do not create a local electoral page for an appointed succession role. Where elected jointly, coordinate identity and approvals with the actual ticket and committee arrangement.

Resolve the ticket before preparing the program

A proposed event can name both executive candidates, but the campaign must establish whether there is a joint ticket and which committee authorizes the communication. Record the state's actual selection method and the permitted public identity first. An independent message plan cannot be inferred from a succession title alone.

The Lieutenant Governor project brief

  • Selection method
  • Ticket structure
  • Committee authority
  • Campaign committee and authorized approver
  • Actual message purpose, permission evidence, and response owner

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