measure jurisdiction · SMS and MMS

SMS and MMS for State and Local Ballot Measures

Ballot-measure messaging should identify the committee, the actual measure jurisdiction, and the official source for procedural facts.

Editorial civic architecture illustration; not a photograph of a particular government building.

Built around your state and local ballot measures.

Campaign identity

Use the committee’s campaign identity; keep official government notices separate.

Jurisdiction and scope

A local measure and a statewide measure have different electorates. Use the official measure title or identifier only after verifying the applicable election record.

Replies and opt-outs

Assign response coverage and keep suppression records current.

SMS or MMS. The format your campaign needs.

SMS

Announcements, logistics, and questions.

Check message segments

MMS

Images, supported media, and creative review.

Prepare your media

Establish the actual State and Local Ballot Measures office

A local measure and a statewide measure have different electorates. Use the official measure title or identifier only after verifying the applicable election record.

The measure identifier and jurisdiction control procedural references

A statewide proposition and a local referendum can use similar informal names while appearing on different ballots. Preserve the official title or identifier, jurisdiction, and sponsoring committee. Event announcements and reviewed issue material should link procedural facts to the authority for that actual measure rather than a national example.

The State and Local Ballot Measures project brief

  • Measure record
  • Jurisdiction
  • Committee attribution
  • Campaign committee and authorized approver
  • Actual message purpose, permission evidence, and response owner

Let’s plan your next campaign message.

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