Revocation as a reporting signal
Separate unique opting-out numbers from total keyword messages. A person repeating STOP should not be counted as several distinct departing recipients.
Putting the guide into practice
Report the window, denominator, source channels, and how suppression was confirmed. Compare trends only when audience source and frequency are comparable.
- Unique revocations
- Audience denominator
- Window
- Suppression result
Limits and review decisions
Do not hide opt-outs in a generic engagement total or assume a low rate proves consent. Evidence of permission and revocation handling still needs review.