Interpreting link clicks
Preview fetches, repeat visits, shared links, and automated traffic can affect a raw click count. State whether the report counts total events or deduplicated visitors.
Putting the guide into practice
Use campaign-controlled links with a privacy-reviewed tracking design, define the attribution window, and compare clicks with verified downstream records.
- Click definition
- Deduplication
- Bot handling
- Outcome comparison
Limits and review decisions
Do not present click-through rate as SMS open rate. Avoid identifying individual recipients through public URLs or unreviewed tracking systems.